Deliveries of 1,000 Augusta University brand starter kits, which contain pens, lanyards, decals, koozies and other branded items, started at 8 a.m. this morning and will continue throughout the day. Additionally, both JagStores are open and stocked...

A place for everything and everything in its place The development and release of the Augusta University brand assets has been a long time coming, and it represents more than just a new logo and a different font. What you see showcased on Jagwire...

It’s finally here. After months of preparation, thousands of survey results, hundreds of meetings and different designs, Augusta University now has a visual identity. Today, 1,000 brand starter kits are being distributed across the institution, and...

Dear Colleagues, Today is an exciting day! As president of Augusta University, it’s my privilege to introduce our new brand identity — one that evokes pride and passion, and one that will sustain our great organization for centuries to come. I am...

In the process of developing a university’s brand, few things are more important than getting the look and feel of the university’s athletics program just right. In Augusta University’s case, that meant answering one very important question: What...

Celebrate the launch of the new Augusta University brand with the hashtag #newJagSwag. Share photos of your new Augusta Jaguar swag on social media and we’ll update the feed throughout launch day. [View the story “Show us your...

The wordmark is a custom typeface called Roar built off of the angles in the “Victory A.”
Utilized by athletics, it will serve as the wordmark for much of Augusta University’s apparel.

The unique “Victory A” will serve as the spirit mark for athletics and apparel.
It was designed to have a distinct collegiate feel.

The Augustus spirit mark is an evolution of the previous Jaguar.
New details include an open mouth, bared teeth, updated eyes and ears and a subtly different color pattern.

The Augusta University signature is used to connect entities and sub-brands back to the parent brand.
It is a customized font unique to the university.

The Augusta University seal incorporates several different elements into one mark honoring the long and important traditions of both legacy schools. The Torch represents education and research, with the rays representing the power of healing. The...

The Augusta University logo represents the colleges, clinical assets and institutions. Taking cues from historic Augusta architecture, it incorporates the bell-ringing traditions from both campuses into an A-framed bell tower placed in a U-shaped...