How to solve ‘wicked’ problems with user innovation

When the problems we face don’t match up with the resources we have available, creativity is the answer. So says Scott Thorp, Chair of the Department of Art and Design and Vice President for Interdisciplinary Research.

What do Gatorade, Twitter, mountain bikes and sports bras all have in common? They solved common problems in truly uncommon ways. They were also born out of a creative process known as user innovation.

Watch Thorp’s TEDxAugusta presentation to discover why creativity is something we do everyday, whether we realize it or not.

Visit TEDxAugusta for more information. (Video and photo credit: TEDxAugusta)

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Nick Garrett
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Nick Garrett

Nick Garrett is a communications coordinator in the Division of Communications & Marketing at Augusta University. Contact him at 706-446-4802 or

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Nick Garrett Written by Nick Garrett

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