Georgia Cancer Center advertising campaign launches today

If it’s cancer, see us first. That’s the theme of a new advertising campaign for the clinical service lines of the Georgia Cancer Center at Augusta University.

The campaign – which includes new videos, billboards and more – will be shown to clinical care staff and patients at a free event on Friday, Dec. 16 from 2-4 p.m. in the Georgia Cancer Center Outpatient Cancer Clinic Lobby.

In addition to the free screening, the event will include a photo booth and a giveaway for faculty, staff and patients.

The campaign will focus on some of the Georgia Cancer Center’s major strengths – namely patients’ access to more clinical trials and the center’s acquisition of world-class talent.

The Georgia Cancer Center changed its name in May following the release of the new Augusta University name and branding in January. The new campaign, which will roll out during the expansion of the cancer research facility currently underway, aims to instill employee pride while also furthering the center’s lasting commitment to being Georgia’s official cancer center.