Wrapped for show: ‘Rolling billboards’ hit the streets

It’s a colorful fusion of the practical and the pretty cool – buses wrapped to promote GRU.

Currently, three wrapped buses are on the streets, with six more scheduled to show the colors by the middle of June.

While some, like the three currently in service, will be wrapped in a GRU Jaguar scheme, others will be decked out in variations of the “I Chose” campaign, featuring students and inspirational graphics.

And because the individual buses will switch routes to meet the fluctuating ridership demands, each bus will be seen in various parts of town.

It’s one more example of GRU getting out in the community, promoting pride in the fact that our town is home to a vibrant and innovative institution of higher learning.

According to Jack Evans, Vice President of the Division of Communications and Marketing, the buses are an example of GRU’s story being told in a new way to inspire key stakeholders to choose GRU.

“Our division aims to tell the story of GRU in innovative and bold ways,” he said. “We now have mobile outdoor advertisements of Jaguar Pride.”