Friday: CHOG’s new look unveiled during Celebration Week events

The Children’s Hospital of Georgia has a new look – one that marries the established Augusta University brand with the distinctive playfulness of the current CHOG lettering.

The new logo’s distinctive visual identity is designed to appeal to its primary audience – kids – while simultaneously acknowledging the academic advantage found only at Augusta University, home of the state’s only public academic medical center and the state’s second-largest children’s hospital.

View the brand site for all the new CHOG logos, brand guidelines and a full list of templates, including flyers, letterhead and PowerPoint.

And for a sneak peek all the new CHOG swag, mark your calendar for CHOG Celebration Week, where Roary and refreshments will help celebrate all the great things going on at the Children’s Hospital of Georgia, including the new look.

CHOG Celebration Week events:

  • Monday, March 27
    1 – 4 p.m.
    CHOG Overhang (2nd floor)
  • Friday, March 31
    7:30 – 10:30 a.m.
    CHOG Overhang (2nd Floor)
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Written by
Eric Johnson

Eric Johnson is publications editor at Augusta University. You can reach him at

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Written by Eric Johnson

Jagwire is your source for news and stories from Augusta University and AU Health. Daily updates highlight the many ways students, faculty, staff, researchers and clinicians "bring their A games" in classrooms and clinics on four campuses in Augusta and locations across the state of Georgia.

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