AU Health legal name announcement

By now you have probably had the opportunity to experience the new Augusta University brand. You may have seen our new look on television or billboards … while taking a stroll through downtown Augusta or shopping at the local mall … or maybe you’ve heard one of our new radio commercials during your morning or afternoon commute. All these and more are how thousands of people are experiencing the new Augusta University.

Another, less visible component of our transition involves communication to our legal and regulatory partners to facilitate the legal name change of our clinical entities. While the public launch of our new identity and marks occurred within a few months time, the change of our legal name will take a little longer. Please be assured that the team appointed to oversee the transition is committed to implementing change in a thoughtful, deliberate and fiscally responsible manner, and one that causes the least amount of disruption.

While we continue to work through the complexities of our legal name change – we are happy to announce that our legal team has secured the necessary permissions to allow our clinical operations to officially operate as AU Health and AU Medical Center.

We realize that this transition may leave you with several questions. We encourage you to visit our brand site where you can download and access our brand guidelines and high-resolution logos and templates. If you still have questions, a member of the Division of Communications & Marketing will be happy to assist you. You can reach our office by email or by phone at 706-721-7406.

Thank you for your continued support and patience.