Whole Foods closing shows Augusta’s “revealed preference”

Dr. Simon Medcalfe, associate professor of Finance and Cree Walker Chair in the James M. Hull College of Business, asks an interesting question in his latest column for the Augusta Chronicle: When companies choose to pay higher wages at the expense of charging customers more at the register, should that behavior be rewarded? Or should consumers follow their wallets and set their sentiments aside?

Read to found out how the city of Augusta revealed its preference through the closure of Whole Foods.