iHeartMedia Augusta and Georgia Cancer Center partner for Blue Ribbon Walk/Run during Prostate Cancer Awareness Month

As part of their mission to serve the people in the communities in which they live and work, the Georgia Cancer Center at Augusta University and iHeartMedia Augusta have teamed up for the inaugural Blue Ribbon Prostate Cancer Walk/Run.

According to the American Cancer Society (ACS), prostate cancer is the second most common cancer diagnosed in men. ACS research shows about one in nine men will be diagnosed with prostate cancer at some point during their lifetime. African American men have the highest risk of developing prostate cancer.

“iHeartMedia Augusta is proud to partner with Georgia Cancer Center for this inaugural event,” said Tim “Minnesota Fattz” Snell, Senior Vice President of Programming for iHeartMedia Augusta. “We look forward to bringing together the community to support those who have been affected by prostate cancer.”

The goal of the Blue Ribbon Prostate Cancer Walk/Run is to heighten awareness about the issues of prostate cancer among men in the Augusta River Region, to establish partnerships among the male organizations in the area, as well as to provide information on available community resources.

iHeartMedia Augusta will encourage listeners to attend the event and learn more about ways to prevent, treat and diagnose prostate cancer. In addition, iHeartmedia Augusta on-air personality DJ Kydd Joe of Power 107 will be on-site hosting the event.

“This is going to be a new and different way for the men and the families in our community to come together in the fight against prostate cancer,” said Cliff Bennett, Program Director for 104.3 WBBQ. “Men don’t really talk about this health issue in a comfortable way, including myself. It is time for us to bring awareness to the issue and normalize the conversation.”

“At the Georgia Cancer Center, the goal of the cancer research, patient care and prevention programs are to build a healthier community,” said Dr. Jorge Cortes, Director of the Georgia Cancer Center. “Every person working at the cancer center has a passion to help heal patients with every form of cancer. Community partnerships like this are essential in our mission to improve the lives of every person in the communities we serve.”

The Blue Ribbon Prostate Cancer Walk/Run is scheduled on Saturday, Sept. 21, 2019, at Augusta University’s Summerville Campus. Listeners can register online at foxsportsaugusta.com or on the day of the event starting at 7 a.m. Run begins at 8 a.m. and the walk begins at 8:15 a.m. The cost to register is $20 for an individual and $25 for a team member. Teams consist of two or more people, and there is no maximum. Individuals will receive a Blue Ribbon T-shirt. Team members will receive a Blue Ribbon T-shirt, backpack and a water bottle.