How to Use the Augusta University Brand

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Brand Guide imageThe development and release of the Augusta University brand assets has been a long time coming, and it represents more than just a new logo and a different font.

What you see showcased on Jagwire, loaded into the Augusta University brand starter kits, for exchange at the Swag Stops and for sale at the JagStores are parts of an overall branding architecture that is sophisticated, detailed and extremely interconnected.

In other words, all these cool things come with rules for how to use them, so before you start right-clicking and screen shotting, it’s important that you visit the brand guide for a list of all the dos and don’ts.

Because getting it right matters.

Not only does the brand guide explain some of the thinking behind the changes, it gives detailed instructions for implementing the different components of the brand.

So please – familiarize yourself with the brand guide before you charge ahead with all your redesign ideas. A lot of people have worked really hard to make sure our organization looks its best, and we all play a part in following through.

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Written by
Eric Johnson

Eric Johnson is publications editor at Augusta University. You can reach him at

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Written by Eric Johnson

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