Using the new visual identity to build onto last year’s successful “Success is a Choice” advertising, the campaign is about to blanket the CSRA with audiovisuals, environmental banners and more advertising.
If anyone doubted that Augusta is a college town, those doubts are about to be put to rest.
“‘Success is a Choice’ is about letting students know that they can become whatever they want to be at Augusta University,” said Aubrey Hinkson, director of marketing. “We’ve had such positive feedback from those closest to the institution regarding the new brand, and now is the perfect time to bring the excitement externally. This campaign focuses on promoting Augusta University as the innovation hub of Georgia at a time when the world’s attention is focused on Augusta. We think this will go a long way toward enlightening potential students and their parents to all we have to offer.”
Joining the outdoor signs that are currently going up, TV spots and cinema ads will begin airing mid-March. You can also expect to see impressive banner displays in high-traffic Augusta areas like the mall and airport.
Print ads will start rolling off the presses beginning at the middle of the month, and radio and web ads will go live near the end of the month.
Airport ads will begin after the Masters.
And as our spring sports are gearing up for the conference and championship portions of their schedules, expect to hear a lot of people adopting “Bring Your A Game.” While perfectly tailored for athletics, the slogan nevertheless resonates across the enterprise.
“Bringing your A game is an expectation of everyone across the university,” Hinkson said. “All of us at Augusta University are bringing our A Game every day, and we want the community to realize that while it’s a great rallying cry, it’s also part of our culture.”