New health system brand campaign unveiled Thursday

Media Advisory for Thursday, Feb. 4

WHAT:

Augusta University’s health system unveils a new brand campaign, including new ads featuring the university and health system’s new look and logo.

ABOUT:

The red carpet-themed event gives employees a first look at the new brand campaign, “Advancing the Power of You,” along with food and free swag.

WHEN:

Media interviews begin at 11:30 a.m., Thursday, Feb. 4, with the brand campaign event to follow from noon to 1 p.m. Both will be held at the Lansing B. Lee Auditorium. Due to construction, the auditorium is only accessible via R.A. Dent Boulevard. Turn onto Laney-Walker Boulevard, then right past the Kelly Administration Building. Media parking is available outside the auditorium.

OPPORTUNITIES: 

Representatives from the university’s Division of Communications & Marketing will be available for interviews. Media will be provided with a link to download new brand elements for reproduction in print or broadcast. Call Kelly Jasper for media downloads, interviews or more coverage opportunities of the brand launch and health system campaign.