Augusta University
Students in the media planning and design class taught by Dr. Marsha Loda, associate professor of marketing, were tasked with responding to a request for proposal (RFP) created by Wier/Stewart. In their proposal, students developed a media plan...
The Augusta University Teaching Excellence Awards were presented at the Faculty Senate meeting on Oct. 26.
The digital transformation of one of the world’s largest industries has made tourism a double-edgd sword for some cities.
Nearly 4.1 billion passengers flew in 2017, more than in any other year to date, according to a report by the International Air Transport Association. With travel growing at this pace, can popular tourist destinations grow tourism in a sustainable...
An experiential learning opportunity for students in the Hull College of Business has become an avenue for decreasing the number of homeless in Augusta.
Marketing Professor Marsha Loda views on the impact the new GreenJackets stadium will have on the area’s hospitality industry were featured in The Augusta Chronicle. The Augusta Chronicle: New ballpark likely to be a winner, professor says...
To meet the growing demand for hospitality employees, Hull College of Business is offering a hospitality administration certificate.
The Easter season is here and, for some, that means indulging in chocolate bunnies, shopping for clothes to wear Easter Sunday or taking the kids Easter egg hunting. However, Christians view this week as a holy time of year marking the end of Lent...
As the home of golf’s premier event, Augusta is no stranger to hospitality. It’s one of the largest industries in the world, and the third-largest in the CSRA. Marsha Loda, associate professor of Marketing in the James M. Hull College of...
With holiday shopping underway, companies are using buzz words to make customers feel as if they are finding the best deals. So, what can you do make sure you do not get caught up in the business lingo? Marketing professor Marsha Loda shares her...
