Augusta University

Communications & Marketing Analytics

This page details the outcome of our efforts each month. Data is gathered from a variety of sources including Anchor, Cision, Google Analytics, Kivvit and Sprout Social.

Priorities Overview

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Earned Media

Unpaid coverage of Augusta University obtained through our media efforts

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In The Wild Podcast

Episode performance for current and past episodes

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Jagwire

Views and readership of articles published to Jagwire

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JagMobile App

Mobile application reception and
growth since launch

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Social Media

Post performance across all channels

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Enrollment Campaign

Results and updates on current campaign

Earned Media

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Aggregate Readership
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Total Mentions
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Top-Tier Mentions

Aggregate Readership shows a brand’s total audience potential reach over a specific amount of time. This metric shows the combined reader/viewership of the news, blogs and broadcast hits for Augusta University.

A Top-Tier Mention is a mention of the highest level or rank with regard to quality, reputation or importance. Examples include AJC, ABC News, Businessweek, CNN, Forbes and U.S. News and World Report. 

 

 

Jagwire

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Jagwire Stories Published
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Pageviews
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Average Time on Page

A pageview is defined as a view of a page on your site or an instance of a page being loaded (or reloaded) in a web browser. We track this through Google Analytics. 

Top Story

Health experts continue to recommend vaccination to protect against COVID-19, including the Delta variant. However, misconceptions about the vaccine remain. Vaccination is the best way to protect against serious COVID-19 infection, and tremendously lowers risk of hospitalization and death.

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Avg. Time on Page
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Impressions
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Engagements

Additional Top Jagwire Articles

Beige fat ‘indispensable’ in protecting the brain from dementia

Augusta University Welcomes New Faculty This Fall

MCG Center of Operational Medicine develops collaboration with FBI medical program

Social Media

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Impressions
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Engagements
Followers

Impressions indicate the number of times your content is displayed, no matter if it was clicked or not. Impressions help us know how often a post is being seen.

Engagements measure the public shares, likes and comments for an organization’s social media efforts. This is not limited to follower activity.

Top Social Posts

Health experts continue to recommend vaccination to protect against COVID-19. Here are the facts you should know about myths surrounding the vaccine. #VaccinatedToSaveLives

Special thanks to the Fat Man’s Café and restaurant group for being a part of #AugustaGives as a Power Hour Sponsor for Athletics! Led by proud AU grad Brad Usry, we don’t only appreciate their healthy lunches and great catering—we appreciate their annual generosity! #ThankfulThursday
(photo taken prior to COVID-19)

“Please, please get vaccinated. Please get vaccinated. I don’t know how else to say it than that. That is the only way we’re going to get beyond COVID-19.”
– President Brooks Keel #VaccinatedToSaveLives

In The Wild Podcast

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All-Time Plays
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Top Episodes

Back to school back to normal?

Getting influenced after graduation

It’s going to be a self-care summer

Jag Mobile App

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Screenviews
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Unique Visitors
Sessions Per User

Screenviews indicate the number of screens (i.e. each unique page of content in the app or each unique screen in the web) that were viewed by someone that day.

Unique visitors is a term used to describe the count of how many unique points of access are in use to the app. It’s also a way of saying how many users are using the app. However, if a user is looking at the app using 2 different devices (even if he/she is logged in), then that user is counting as 2 unique visitors for that day.

Sessions per user describes the number of times the user uses the app for the entire period.

Watch: Jag Mobile Promo Video

Enrollment Campaign

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Impressions
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Forms Submitted
Clicks to Landing Page

Impressions indicate the number of times your content is displayed, no matter if it was clicked or not. Impressions help us know how often a post is being seen.

Campaign Insights

  • – The campaign has generated a total of 363,671 clicks with a current CTR holding steady at
    0.66%.
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  • – Form submissions have increased by 127 (or
    3.98%) since our last report.
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  • – Overall, there is a total of 447 applicants (an
    increase of 6 since our last report).
  • – Top performing audience remains Parents –
    with high CTRs (Twitter at 4.12% and Facebook
    at 1.31%), suggesting that the message is resonating with the audience on those channels.
  • – Top location continues to be Georgia, across all platforms.
  • – Although our budget has decreased by 56%, we are still achieving high conversion rates across the board with only a 31% drop, meaning that our campaigns are converting
    better with a lower CPA.

FY 21 Impact Report Now Available

Interested in other Communications and Marketing tools or services?

For More Information on C&M Analytics

Please reach out to Lacey Oellerich

View Recent Jagwire Posts

Jagwire is your source for news and stories from Augusta University. Daily updates highlight the many ways students, faculty, staff, researchers and clinicians "bring their A games" in classrooms and clinics on four campuses in Augusta and locations across the state of Georgia.

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Students smiling for a photo in front of the James Brown statue downtown.