This page details the outcome of our efforts each month. Data is gathered from a variety of sources including Anchor, Cision, Google Analytics, Kivvit and Sprout Social.
Aggregate Readership shows a brand’s total audience potential reach over a specific amount of time. This metric shows the combined reader/viewership of the news, blogs and broadcast hits for Augusta University.
A Top-Tier Mention is a mention of the highest level or rank with regard to quality, reputation or importance. Examples include AJC, ABC News, Businessweek, CNN, Forbes and U.S. News and World Report.
A pageview is defined as a view of a page on your site or an instance of a page being loaded (or reloaded) in a web browser. We track this through Google Analytics.
Augusta University President Brooks A. Keel, PhD, has announced the creation of the School of Public Health, which will be a crucial tool in helping promote the health of populations in today’s rapidly changing environment.
Impressions indicate the number of times your content is displayed, no matter if it was clicked or not. Impressions help us know how often a post is being seen.
Screenviews indicate the number of screens (i.e. each unique page of content in the app or each unique screen in the web) that were viewed by someone that day.
Unique visitors is a term used to describe the count of how many unique points of access are in use to the app. It’s also a way of saying how many users are using the app. However, if a user is looking at the app using 2 different devices (even if he/she is logged in), then that user is counting as 2 unique visitors for that day.
Impressions indicate the number of times your content is displayed, no matter if it was clicked or not. Impressions help us know how often a post is being seen.
Campaign Insights
TOPLINE INSIGHTS
– In the past two weeks, reach is up across the board on social. Facebook, Twitter and Instagram have all improved when we analyze audience reached. Interestingly, Facebook is driving the fewest impressions and clicks, but the most conversions, placing top spot for performance across social. Twitter is producing the most clicks at the lowest cost, and places second for conversion volume. Snapchat is generating the most impressions, but the fewest conversions.
PLATFORM INSIGHTS
– Submissions across all audiences with 1,178 form submissions, while Facebook is the next highest with 62. SnapChat leads with the most impressions (2,829,891), while Twitter had the most clicks (51,994), a strong 1.97% CTR and a low $0.20 CPC. Twitter is the next highest impression driver, with 2,642,206 impressions and 0.49% CTR and $5.13 CPC. Despite having far fewer impressions (135,977), Search drove the 2nd highest number of clicks with 14,653 and a high 10.78 CTR. YouTube drove 872,763 impressions, 144,362 views and 16.54% view rate, with 4,470 hours of watch time.
“It’s important that we are recognizing the past and how far we’ve come, but we have to utilize this time as well to talk about the resources today and opportunities today.”
Increase in leptin results in endothelial dysfunction in which blood vessels constrict, their ability to relax is impaired and baby’s growth is restricted.
“Ben-Gurion University is world-renowned in the areas of computer science and cybersecurity, and I know this partnership will enhance the education and professional opportunities for our students and promote collaborative research,” said Dr. Alexander Schwarzmann.
Jagwire is your source for news and stories from Augusta University. Daily updates highlight the many ways students, faculty, staff, researchers and clinicians "bring their A games" in classrooms and clinics on four campuses in Augusta and locations across the state of Georgia.