Augusta University

Communications & Marketing Analytics - December 2021

This page details the outcome of our efforts each month. Data is gathered from a variety of sources including Anchor, Cision, Google Analytics, Kivvit and Sprout Social.

Priorities Overview

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Earned Media

Unpaid coverage of Augusta University obtained through our media efforts

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In The Wild Podcast

Episode performance for current and past episodes

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Jagwire

Views and readership of articles published to Jagwire

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JagMobile App

Mobile application reception and
growth since launch

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Social Media

Post performance across all channels

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Enrollment Campaign

Results and updates on current campaign

Earned Media

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Aggregate Readership
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Total Mentions
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Top-Tier Mentions

Aggregate Readership shows a brand’s total audience potential reach over a specific amount of time. This metric shows the combined reader/viewership of the news, blogs and broadcast hits for Augusta University.

A Top-Tier Mention is a mention of the highest level or rank with regard to quality, reputation or importance. Examples include AJC, ABC News, Businessweek, CNN, Forbes and U.S. News and World Report. 

 

 

Jagwire

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Jagwire Stories Published
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Pageviews
Minutes
Average Time on Page

A pageview is defined as a view of a page on your site or an instance of a page being loaded (or reloaded) in a web browser. We track this through Google Analytics. 

Top Story

It’s that time of the year again when some people will argue about the meaning of Christmas, others will be guilted into gift-giving and some will claim commercialization has ruined the holiday altogether.

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Pageviews
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Avg. Time on Page
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Bounce Rate
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Unique Pageviews

Additional Top Jagwire Articles

Graduation Week 2021: Health services grad proves it’s never too late to chase your dream

Teacher of the Year winners are proud alumni of Augusta University’s College of Education

Graduation Week 2021: College of Nursing graduate finally finds his career path

Social Media

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Impressions
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Engagements
Followers

Impressions indicate the number of times your content is displayed, no matter if it was clicked or not. Impressions help us know how often a post is being seen.

Engagements measure the public shares, likes and comments for an organization’s social media efforts. This is not limited to follower activity.

Top Social Posts

#AUGGRAD – Meet Carson Varnadoe! 🎓

Carson is graduating with a degree in criminal justice from @aug_pamplin. His journey at Augusta University has truly been an experience #LikeNoOther. Just three weeks into his freshman year, he met his now-fiancé, Desiree Green, and the two got engaged at the place where it all started — on campus! After graduation, he plans to join the Air Force, then later join the U.S. Marshals Service or work for an intelligence agency like the CIA or FBI. According to Carson, “coming to Augusta University was one of the greatest things I could ever do.” #PROWLD

Ben Chestnut, an Augusta native and co-founder/CEO of the marketing platform Mailchimp, will speak at Augusta University at 10 a.m. Jan. 21 in the lobby of the Georgia Cyber Center’s Shaffer MacCartney Building.

#AUGGRAD Shawn Ellis is an inspiration to many, including his professors at Augusta University. Soon after coming back to school in fall 2021, Shawn lost his mom to COVID-19. With hard work, perseverance and determination, he will be the fist of his siblings to graduate college. “To the credit of my professors, they did offer to let me hold off for a semester … but I really wanted this semester to be a tribute to my mom… Every morning I have class, every late night of studying after working my full-time job, every time I just didn’t feel like getting out of bed due to grief, is a time I did it for her.” #PROWLD

In The Wild Podcast

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All-Time Plays
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Top Episodes

The most wonderful time of year

QJ – Values Week is here

QJ – Concerts are back with Wycliffe Gordon

Jag Mobile App

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Screenviews
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Unique Visitors
Sessions Per User

Screenviews indicate the number of screens (i.e. each unique page of content in the app or each unique screen in the web) that were viewed by someone that day.

Unique visitors is a term used to describe the count of how many unique points of access are in use to the app. It’s also a way of saying how many users are using the app. However, if a user is looking at the app using 2 different devices (even if he/she is logged in), then that user is counting as 2 unique visitors for that day.

Sessions per user describes the number of times the user uses the app for the entire period.

Watch: Jag Mobile Promo Video

Enrollment Campaign

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Impressions
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Applications
Clicks to Landing Page

Impressions indicate the number of times your content is displayed, no matter if it was clicked or not. Impressions help us know how often a post is being seen.

Campaign Insights

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  • TOPLINE INSIGHTS
  • – Reach is up across the board on social. Facebook, Twitter and Instagram have all improved when we analyze audience reached.
  • – Facebook is driving the fewest impressions and clicks, but the most conversions, placing top spot for performance across social.
  • – Twitter is producing the most clicks at the lowest cost, and places second for conversion volume.
  • – Snapchat is generating the most impressions, but the fewest conversions.
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  • PLATFORM INSIGHTS
  • – Search continues to drive the highest number of form submissions across all audiences, while Facebook is the next highest with 62.
  • – Snapchat leads with the most impressions, while Twitter had the most clicks.
  • – Twitter is the next highest impression driver. Despite having far fewer impressions, – Search drove the 2nd highest number of clicks.

FY 22 Mid-Year Impact Report Now Available

FY 21 Impact Report

Interested in other Communications and Marketing tools or services?

For More Information on C&M Analytics

Please reach out to Lacey Oellerich

View Recent Jagwire Posts

Jagwire is your source for news and stories from Augusta University. Daily updates highlight the many ways students, faculty, staff, researchers and clinicians "bring their A games" in classrooms and clinics on four campuses in Augusta and locations across the state of Georgia.

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