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Augusta University

Communications & Marketing Analytics

This page details the outcome of our efforts each month. Data is gathered from a variety of sources including Anchor, Cision, Google Analytics, Kivvit and Sprout Social.

Priorities Overview

Earned Media Icon
Earned Media

Unpaid coverage of Augusta University obtained through our media efforts

In The Wild Icon
In The Wild Podcast

Episode performance for current and past episodes

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Jagwire

Views and readership of articles published to Jagwire

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JagMobile App

Mobile application reception and
growth since launch

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Social Media

Post performance across all channels

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Enrollment Campaign

Results and updates on current campaign

Earned Media

0
Aggregate Readership
0
Total Mentions
0
Top-Tier Mentions

Aggregate Readership shows a brand’s total audience potential reach over a specific amount of time. This metric shows the combined reader/viewership of the news, blogs and broadcast hits for Augusta University.

A Top-Tier Mention is a mention of the highest level or rank with regard to quality, reputation or importance. Examples include AJC, ABC News, Businessweek, CNN, Forbes and U.S. News and World Report. 

 

 

Jagwire

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Jagwire Stories Published
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Pageviews
Minutes
Average Time on Page

A pageview is defined as a view of a page on your site or an instance of a page being loaded (or reloaded) in a web browser. We track this through Google Analytics. 

Top Story

Myth-busting: 8 misconceptions about the COVID-19 vaccine

Health experts continue to recommend vaccination to protect against COVID-19, including the Delta variant. However, misconceptions about the vaccine remain. Vaccination is the best way to protect against serious COVID-19 infection, and tremendously lowers risk of hospitalization and death.

Read More
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Pageviews
:51
Avg. Time on Page
0 K
Impressions
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Engagements

Additional Top Jagwire Articles

Woman in blue shirt sitting at lab bench while man in white coat and pink tie stands behind her

Beige fat ‘indispensable’ in protecting the brain from dementia

View Story
Man standing

Augusta University Welcomes New Faculty This Fall

View Story
doctor standing next to lab equipment

MCG Center of Operational Medicine develops collaboration with FBI medical program

View Story

Social Media

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Impressions
0
Engagements
Followers

Impressions indicate the number of times your content is displayed, no matter if it was clicked or not. Impressions help us know how often a post is being seen.

Engagements measure the public shares, likes and comments for an organization’s social media efforts. This is not limited to follower activity.

Top Social Posts

mythbusting

Health experts continue to recommend vaccination to protect against COVID-19. Here are the facts you should know about myths surrounding the vaccine. #VaccinatedToSaveLives

View Post
augusta gives

Special thanks to the Fat Man’s Café and restaurant group for being a part of #AugustaGives as a Power Hour Sponsor for Athletics! Led by proud AU grad Brad Usry, we don’t only appreciate their healthy lunches and great catering—we appreciate their annual generosity! #ThankfulThursday
(photo taken prior to COVID-19)

View Post
Man sitting
“Please, please get vaccinated. Please get vaccinated. I don’t know how else to say it than that. That is the only way we’re going to get beyond COVID-19.”
– President Brooks Keel #VaccinatedToSaveLives
View Post

In The Wild Podcast

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All-Time Plays
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Top Episodes

Augustus the mascot

Back to school back to normal?

Listen to Episode
Augustus the mascot

Getting influenced after graduation

Listen to Episode
Augustus the mascot

It’s going to be a self-care summer

Listen to Episode

Jag Mobile App

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Screenviews
0
Unique Visitors
Sessions Per User

Screenviews indicate the number of screens (i.e. each unique page of content in the app or each unique screen in the web) that were viewed by someone that day.

Unique visitors is a term used to describe the count of how many unique points of access are in use to the app. It’s also a way of saying how many users are using the app. However, if a user is looking at the app using 2 different devices (even if he/she is logged in), then that user is counting as 2 unique visitors for that day.

Sessions per user describes the number of times the user uses the app for the entire period.

Watch: Jag Mobile Promo Video

Enrollment Campaign

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Impressions
0
Forms Submitted
Clicks to Landing Page

Impressions indicate the number of times your content is displayed, no matter if it was clicked or not. Impressions help us know how often a post is being seen.

Campaign Insights

  • – The campaign has generated a total of 363,671 clicks with a current CTR holding steady at
    0.66%.
  •  
  • – Form submissions have increased by 127 (or
    3.98%) since our last report.
  •  
  • – Overall, there is a total of 447 applicants (an
    increase of 6 since our last report).
  • – Top performing audience remains Parents –
    with high CTRs (Twitter at 4.12% and Facebook
    at 1.31%), suggesting that the message is resonating with the audience on those channels.
  • – Top location continues to be Georgia, across all platforms.
  • – Although our budget has decreased by 56%, we are still achieving high conversion rates across the board with only a 31% drop, meaning that our campaigns are converting
    better with a lower CPA.

FY 21 Impact Report Now Available

View Report

Interested in other Communications and Marketing tools or services?

Submit A Request

For More Information on C&M Analytics

Please reach out to Lacey Oellerich. 

View Recent Jagwire Posts

Jagwire is your source for news and stories from Augusta University. Daily updates highlight the many ways students, faculty, staff, researchers and clinicians "bring their A games" in classrooms and clinics on four campuses in Augusta and locations across the state of Georgia.

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Students smiling for a photo in front of the James Brown statue downtown.