Augusta University

Communications & Marketing Analytics
July 2022

This page details the outcome of our efforts each month. Data is gathered from a variety of sources including Anchor, Cision, Google Analytics, Kivvit and Sprout Social.

Priorities Overview

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Earned Media

Unpaid coverage of Augusta University obtained through our media efforts

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In The Wild Podcast

Episode performance for current and past episodes

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Jagwire

Views and readership of articles published to Jagwire

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JagMobile App

Mobile application reception and
growth since launch

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Social Media

Post performance across all channels

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Enrollment Campaign

Results and updates on current campaign

Earned Media

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Aggregate Readership
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Total Mentions
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Top-Tier Mentions

Aggregate Readership shows a brand’s total audience potential reach over a specific amount of time. This metric shows the combined reader/viewership of the news, blogs and broadcast hits for Augusta University.

A Top-Tier Mention is a mention of the highest level or rank with regard to quality, reputation or importance. Examples include AJC, ABC News, Businessweek, CNN, Forbes and U.S. News and World Report. 

 

 

Jagwire

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Jagwire Stories Published
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Pageviews
Minutes
Average Time on Page

A pageview is defined as a view of a page on your site or an instance of a page being loaded (or reloaded) in a web browser. We track this through Google Analytics. 

Top Story

The U.S. Food and Drug Administration (FDA) has paused a ban on the sale of Juul Labs’ e-cigarettes, saying it requires an additional review of the company’s marketing application.

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Pageviews
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Avg. Time on Page
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Bounce Rate
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Users

Additional Top Jagwire Articles

McCray named vice president for Development at Augusta University

Augusta University employees invited to discounted Braves game Sept. 3

New lung washing procedure helps patients breath again

Social Media

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Impressions
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Engagements
Followers

Impressions indicate the number of times your content is displayed, no matter if it was clicked or not. Impressions help us know how often a post is being seen.

Engagements measure the public shares, likes and comments for an organization’s social media efforts. This is not limited to follower activity.

Top Social Posts

In celebration of public higher education in Georgia, the Atlanta Braves are partnering with the Georgia Lottery Corporation and the University System of Georgia to offer discounted tickets to all USG employees for the Sept. 3 game against the Miami Marlins.

Cristina Raecke joins Augusta University Online as the assistant vice president for strategic marketing and enrollment management.

(CLOSED) Jags on the Prowl CONTEST! Summer is here which means, vacation time… and we want to see your #JagSwag on your travel adventures! Now through July 31, share a photo of you and your Jag Swag at your vacation destinations for a chance to win some brand new swag! Items include: a blanket, tote bag, luggage tag, portable charger and more! 

In The Wild Podcast

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All-Time Plays
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Top Episodes

Coach Clint Bryant is embracing his new chapter | VODCAST

Celebrating Graduation Week with Mr. Augusta University

QJ | What’s the HUB?

Jag Mobile App

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Screenviews
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Unique Visitors
Sessions Per User

Screenviews indicate the number of screens (i.e. each unique page of content in the app or each unique screen in the web) that were viewed by someone that day.

Unique visitors is a term used to describe the count of how many unique points of access are in use to the app. It’s also a way of saying how many users are using the app. However, if a user is looking at the app using 2 different devices (even if he/she is logged in), then that user is counting as 2 unique visitors for that day.

Sessions per user describes the number of times the user uses the app for the entire period.

Watch: Jag Mobile Promo Video

Education For Life Campaign

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Impressions
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Applications
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Link Clicks

Impressions indicate the number of times your content is displayed, no matter if it was clicked or not. Impressions help us know how often a post is being seen.

Campaign Insights

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  • TOPLINE INSIGHTS
  • – In the past two weeks, reach is up across the board on social. Facebook, Twitter and Instagram have all improved when we analyze audience reached. Interestingly, Facebook is driving the fewest impressions and clicks, but the most conversions, placing top spot for performance across social. Twitter is producing the most clicks at the lowest cost, and places second for conversion volume. Snapchat is generating the most impressions, but the fewest conversions.
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  • PLATFORM INSIGHTS
  • – Submissions across all audiences with 1,178 form submissions, while Facebook is the next highest with 62. SnapChat leads with the most impressions (2,829,891), while Twitter had the most clicks (51,994), a strong 1.97% CTR and a low $0.20 CPC. Twitter is the next highest impression driver, with 2,642,206 impressions and 0.49% CTR and $5.13 CPC. Despite having far fewer impressions (135,977), Search drove the 2nd highest number of clicks with 14,653 and a high 10.78 CTR. YouTube drove 872,763 impressions, 144,362 views and 16.54% view rate, with 4,470 hours of watch time.

FY 22 Impact Report Now Available

FY 21 Impact Report

Interested in other Communications and Marketing tools or services?

Have you worked with University C&M recently? We'd love to hear about your experience.

For More Information on C&M Analytics

Please reach out to Lacey Oellerich

View Recent Jagwire Posts

Jagwire is your source for news and stories from Augusta University. Daily updates highlight the many ways students, faculty, staff, researchers and clinicians "bring their A games" in classrooms and clinics on four campuses in Augusta and locations across the state of Georgia.

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