A research collaboration between student Savannah Gonzales and Hull College of Business' Dr. Mark Thompson finds that one of the most successful U.S. football franchises is one of the more inefficient in converting success on the field to revenue.
You’ve seen the game, now click here to help the Jags score a Super Bowl win over the University of South Carolina-Aiken. The Big Game Challenge pits the Hull College of Business at GRU against the School of Business at USC-Aiken. Each group...